Innovation replaces single-use plastic to reduce waste
This eco-friendly innovation may make us rethink the way we brush our teeth. Nearly 1 billion plastic toothpaste tubes end up in landfills each year. That’s the inspiration behind Bite, the plastic-free start-up on a mission to reduce waste.
The direct-to-consumer brand has developed a unique format and packaging system to provides an alternative to traditional toothpaste. “Bits” are made of natural toothpaste ingredients pressed into pill-form, when wet foam to clean like regular toothpaste. Consumers can choose from either a whitening mint or mint with activated charcoal variants, with the option to order a monthly subscription basis.