When Princess Diana protested, “There were three of us in this marriage,” she unwittingly predicted the impact smartphones were to have on modern relationships. Not only in the bedroom, but on the buses too. There was a time when people used to have a bit of banter to pass the time, but no more. Now, even the posters on public transport are screens. Naturally, a reaction is coming, in the form of advertising initiatives to interrupt the user/device interface and bring people back to reality. (Tasty spot, Jambell.)
One of the first onboard is Brazil’s Zeze Biscuits, with their Alimentando Amizades or Feeding New Friends campaign on the public buses of Pelotas. Their posters mark out ‘reserved seating for new friends’, for chatty types to take a pew and maybe make a new pal. Post-it notes with conversation starters break the ice (or, perhaps, the biscuit) all in the hope of promoting communication and good vibes in otherwise phone-drone-prone spaces. Perfect for those who like a lot of chatter on their biscuit.
Via. Springwise https://bit.ly/1vB67Ob