Ice cream giant uses blockchain to empower customers to rebalance their carbon footprint…
Ben & Jerry’s is using blockchain tech to calculate the environmental impact of producing and purchasing a cone of ice cream, and then giving consumers the opportunity to rebalance their footprint and actively support action on climate change. The ice cream giant has pledged to buy credits for each cone and invites consumers to do the same by giving them the option to add an extra penny to their balance at the till.
This move feeds consumer demand for brands that are supporting action on climate change or educating them on conscious consumption.
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