Run to the final chorus for sportswear discounts.
From Rhianna to the Ramones, there’s nothing like a good tune to keep your pace up. Responding to this, French sports retailer Intersport is offering discounts to customers who run 1km in under five and a half minutes. That’s the precise length of a specially commissioned version of Vivaldi’s La Primavera remixed by DJ Nömak.
Customers can listen via their preferred music app – Soundcloud, Spotify or Deezer. If you manage to cover 1km before the end of the song, then you earn 20% discount in store, and the chance to win a pair of Nike Pegasus trainers. All you have to do is track your progress on any running app and upload a screenshot to the #RunTheSpring microsite.
Of course, if you can cover 1km before the end of Blitzkrieg Bop, then you’re really motoring.