Calm down, calm down. Carlsberg hasn’t gone all colon-health-crazy. The fibre’s not in the beer, but the bottle. They’re developing one made from ‘Green Fiber’: a world-first that’s fully biodegradable, sculpted from sustainably-sourced wood and paper pulp. (The sort of stuff that keeps your eggs uncracked and your electronic goods so tightly packed.)
It’s lighter than glass too, neatly upping its eco-credentials as it downsizes its transport costs. Production costs too, presumably, as the entire form is moulded in one, unlike the plastic bladders PaperBoy Wines came up with last year
Coated inside to stop the lager leaking out, the bottles will nonetheless decompose naturally when recycled along with your newspapers and card. If this packaging catches on, it could also see a soggy end to scary barroom brawls.