BrewDog opens its first brewery hotel.
If the company and the beer’s good, when last orders are called, you might be reluctant to leave the pub. Well now, you don’t have to. Scots punk brewers BrewDog have opened The DogHouse in Columbus, Ohio, a beer-centred hotel that lets guests ‘wake up inside a brewery’. The 32-room hotel houses an interactive beer museum, games like beer pong, beer-infused spa treatments and access to limited-edition beers from the brewery next door. Craft beer pairings are available for every meal, including breakfast and regular rooms feature a beer tap, and an in-shower minibar. But for total beer immersion, why not splash out on a suite that includes a hot tub filled with IPA.
#Optimism, #Premiumisation, #Coffee, #Food and drink , #Retail, #UK