Does your crisps packet appear to be glowing? Are you wondering if you’ve had too much to drink? The answer is probably yes.
To reduce the number of drink driving incidents around this year’s Superbowl, American tortilla brand Tostitos created packaging that shows you if you’re drunk.
The wrappers can detect the presence of alcohol on your breath, at which point a steering wheel and ‘Don’t Drink and Drive’ message will show up.
In a partnership with Mothers Against Drink Driving and Uber, Tostitos also lined their limited edition bags with NFC technology, which ordered an Uber when put in contact with your smartphone. Brings a whole new meaning to drunk dialing.