Savvy beauty brands are going compact and portable.
Because we’re all leading active, busy lives, we simply don’t have the time to spend in front of the mirror. And that means many of our beauty and make-up routines take place on the go. But no-one wants to carry a sackload of jars, bottles and tubes around. So now beauty brands are starting to think small and portable.
New York-based skincare and make-up brand Milk Makeup has launched two compact clay face masks in easy-to-apply twist-up sticks. The Watermelon Brightening Face Mask brightens and hydrates the skin in a few swipes. Meanwhile, the Matcha Detoxifying Face Mask is packed with kombucha and witch-hazel to shrink pores and absorb excess oil. Both sticks offer precise and mess-free application.
This compact format has also been rolled out across the brand’s skincare and colour cosmetics packaging. Looking good.