As the fashion of rugged refinement grips the menswear scene, grooming products have had to accommodate a new cosmetic: beard oil (one especially for Fitzrovian hipsters Oli and Nile.) Part cologne, part conditioner, beard oil has become a popular alternative to cream-based conditioners, adding just the right amount of shine and musky fragrance to manly mugs.
Via. https://www.coolhunting.com/style/beard-oil.php