The mega Mac. The macaroni and shrimp burger. The lobster caviar burger. The fois gras burger. The Windows 7 Whopper (with seven burgers in it). Just a few examples of the promotional burgers that have graced the world of fast food in recent years.
So a few eyebrows were raised recently when Burger King launched its limited edition ‘Proud Whopper’ during San Francisco Gay Pride. (Tasty, Si G.) The burger costs the same as a regular Whopper, and comes in a rainbow-coloured wrapper. But diners expecting a tasty new mouthful were pleasantly surprised to discover there’s nothing different about it. The message? We’re all the same inside.
They’ve even changed their famous slogan from ‘Have it your way’ to ‘Be your way’ to support the campaign. Hopefully next year they’ll be brave enough to change their name – Burger Queen anyone?