Sustainability and fashion aren’t two words that you often hear together. The whole fashion industry is more or less built on changing what’s in style every 3 months, but in the last few years sustainability has become hopefully more than just a passing trend. We’ve had Pharrell and his jeans made out of recycled ocean plastic, Patagonia and their mobile jacket repair shop, Jigsaw’s ‘For life, not land fill’ campaign, and now H&M have stepped into the ring with the Conscious Capsule.
Based on the 4th floor of their Oxford Circus store the fashion retailer have taken a transparent approach to the manufacturing of their clothes, with a ‘closed loop’ journey through their supply chain. The design takes a minimalist approach with stripped back materials and limited colour palette to reflect their values and environmental credentials.
There’s even a photobooth with live social media feed for the more selfie-conscious buyer.
Via. Protein http://bit.ly/1FEulGB