Using their one of a kind technology, Brazilian pet store chain Petz introduced a feature that allows your pet to take control of their online shopping. A tilt here, a nod thereby tracking your pet’s reactions to product and toy videos, the site adds favourite items straight into the shopping cart.
Shown in blue and yellow, colours dogs see best, these videos are primed for canine interaction only. However, the success of this first release suggests cat videos won’t be far behind. This new online feature is tapping straight into the every growing global pet care market (expected to reach USD 202.6 billion by 2025. As the world’s third largest pet products market, Brazil is the perfect place to build and sustain innovative technology in the pet space.