For a long time, women buying underwear have been faced with two choices. Frump or frills. Bland, unflattering basics or elaborate, uncomfortable lacy constructions. But now there’s a new crop of designers emerging, willing to challenge the way we view our pants. Minimalist. Androgynous. Oh, and comfortable too.
London-based designer Marie Yat describes her frustrations, “I used to put on really frilly or restricted pieces of lingerie and would feel like I didn’t have the body for it – it just wasn’t me”.
So she adopted a new approach to intimates, creating a range that’s understated, empathetic and at the same time softly sensual. “I wanted to bring a spirit to my designs where you’re wearing this seamless garment and there’s nothing to hide. Once you put it on, it is what it is and it shapes how your body is shaped. It’s very honest.”
And that surely, is the bottom line.