Premium French vodka brand, Grey Goose has distilled their history and heritage into one pop-up experience. The Boulangerie Bleue transports visitors to the French Riviera through music, baked goods, and of course, vodka.
Initially launching in New York, The Boulangerie Bleue will be set up in 20 locations worldwide, including Paris, Toronto, and London.
Once inside the pop-up bakery, guests can order a Grey Goose Pain – a baguette made using the same soft winter wheat from Picardie as the vodka – alongside some vodka-based cocktails made by New York’s finest mixologists. Ohlala.