At Elmwood, we’re all for brands and products that live true to their identities. Like Audi, promoting their new A7 Sportback h-tron in a way that is as innovative, eco-friendly and authentic as the car itself.
As water vapour is all this vehicle emits, thanks to its combined fuel cell, hybrid battery and electric motor, it’s satisfying to see them use water vapour as the canvas for their advertising.
Projecting a 3D image onto a misty backdrop, these ethereal billboards leave “nothing behind but steam – and a lasting impression.” A vaporous, but by no means vapid, idea.
Via. Adweek https://bit.ly/19MZzCG