“We fancy clean apparel. We dig botanical scents. We are sick of nasty chemicals.” These are the words that sit proudly on the label of Remedy, a new detergent launched by Berlin-based The Laundry Detergent Company.
You’d be forgiven for thinking the 100% recyclable and biodegradable apothecary-style bottles hold some sort of ancient medicinal powers, but the only magic the 100% natural lavender and mint-scented detergent works is on your clothes (even at 30 degrees).
A couple of months back we showcased Tangent Garment Care – a similarly beautiful organic laundry detergent set up by David Samuelsson. Now it seems the Swedes aren’t the only ones who believe clean should also be green.