The Fun Theory site is all about using fun to change people’s behaviour for the better. It doesn’t matter who or what it’s for as long the emphasis is on change for good. (Big thanks to Elliot.)
This VW initiative was created to generate interest in their Blue Motion technologies, which deliver the same great car performance with reduced environmental impact. The Fun Theory has spawned over 700 user-generated initiatives along with a number of big viral hits that have attracted tens of millions of YouTube views.