Most trips to IKEA follow a fairly simple pattern: you arrive, you collect your pencil and tape measure, you spend several hours caught in a tidal wave of casual shoppers, you pick up some novelty ice cube trays, you start fretting about whether you chose the slowest queue to pay in, you leave, you realise you forgot what you went there for in the first place. Not so in Australia.
The Swedish masters of flat-pack have recently teamed up with room rental service Airbnb to offer customers the opportunity to win a one-night sleepover at their New South Wales store. Three ‘bedrooms’ were on offer – rustic charm, inner city living and modern elegance – with winners asked to share a communal meal (presumably involving meatballs).
The competition’s now closed, but they’re looking to continue the experiment in Europe, with Ireland being strongly tipped as the next venue. All furniture is fully assembled, so there’s no need to pack a set of allen keys with your toothbrush and toothpaste.