Ikea dramatises its Family Programme by publishing a paper pregnancy test in Swedish women’s magazine Amelia…
Think you might be pregnant but there’s no pharmacy in sight? Fear not because Ikea’s new ad in Sweden invites women to pee on it to see if they’re expecting. If they are, a discounted price appears alongside the crib.
The new ad fits in with Ikea’s bigger Where Life Happens campaign – shining a light on ordinary people of today.
Creative or creepy? We’ll let you decide.
#Optimism, #ME, #Retail, #Baby, #Sweden