You probably associate Absolut with artistic expression, but did you know that it all began back in 1986, when Andy Warhol approached the brand to Campbell’s-soup it up in his artwork? Absolute jumped at the opportunity to commission him instead to create an original work – the first in a long line of successful artistic collaborations with the brand.
Back to today, and Warhol’s back on the scene. To promote the launch of the Absolut Andy Warhol limited edition bottle in the UK, Punchdrunk and Somethin’ Else game design have created a piece of interactive digital art – a mysterious iPhone app, to be precise.
Called Silverpoint, after Warhol’s own collection of splotchy line drawings, it’s a piece of experiential marketing that combines gaming and storytelling in a fascinating way. The idea is to discover what’s happened to a character called Chloe; the more you play, the more you discover of her story. iBeacons dotted around London also reveal secret events and experiences to a lucky few players. More than fifteen minutes of fun to be had with this one.
Via. Fast Company http://bit.ly/1E1OHaT