Share a bag of your favourite Friday night snack and you may find you’re involved with something less than savoury. That’s the message from anti-corporate provocateurs SumOfUs. A spoof video follows the unfolding romance between a pair of Doritos lovers, but the crunch comes at the end with the revelation, ‘Doritos: May Contain Traces of Rainforest’.
The brand’s owners PepsiCo stand accused of razing rainforests in South-East Asia to make way for giant palm oil plantations. While the company has responded robustly to the attack, the fake ad has still clocked up almost 1.3 million views on YouTube. An indication maybe that for some consumers, the brand has become just a bit too cheesy.