If, like everyone in the known universe, you check your Facebook, Instagram, Twitter and other social media accounts twenty thousand times a day, it may feel as if there’s no room in your life for another platform. But think again. Because Peach is here – and it’s actually pretty good.
Created by Dom Hofmann, founder of Vine, Peach gives you the same features as other platforms: a profile, friends, updates. But you can navigate in a completely different way. Peach uses ‘magic words’ to allow you to search for content and features. For instance, type ‘draw’ and you can draw a picture. And crucially, there’s no web version – all of the posts are contained within the app, which means that users can keep everything private.
OK, we can’t say whether Peach will last in the long-run – after all, this market is more crowded than a mosh pit at a Metallica concert. But it may well change the way these platforms work. And a more intuitive design would be just peachy.