Belgian supermarket Delhaize’s has designed a new line of packaging for its Wines of the World range that distinguishes the origin of each wine with a regionally-themed cork graphic.
The label of each bottle features an image of a cork that has been hand-carved, painted or accessorised to take on the cultural characteristics of the wine’s homeland.
The rest of the design keeps things simple with clear typography and white foil around the bottle neck. It’s a great example of a brand’s effort to simplify packaging for maximum legibility, while still appealing to consumers’ sense of fun.
Via. https://www.lsnglobal.com/seed/view/5660