Seen the latest ad from Skip detergent? Don’t like the dancers’ outfits? Well, just go ahead and change them. Click. Whites become coloureds. Click again and woollens become denims.
Of course, there’s more to this technical wizardry than simply satisfying the whims of the viewer. Created by BBH London, the interactive ad offers nine different variants and in each case, Skip provides washing and care instructions for the garments chosen. Colourful and clever.
Via. LSN Global http://bit.ly/1PYRe1D