Adverts used to be a time to pop the kettle on. These days we can fast-forward right through them. Well, you can count on Coca-Cola to come up with a rather neat idea to keep our undivided attention – and still get that drink you were after.
As viewers watched the refreshing cola being poured on their TV screen, they were prompted to Shazam. The experience then seamlessly linked up with their smartphone where they’d see an empty glass filling up. And once the glass was full, they were rewarded with a voucher for a free Coke.
Drinkable advertising? Cheers to that.
Via. LSN Global https://bit.ly/1JI6Vmw