Puma has launched its own limited edition craft beer, Kreechr, to mark its entry into the 2011 Volvo Ocean Race. The brand collaborated with micro-brewery Brewers & Union to create the beer, of which only 600 cases were made.
The bottle design and shape is based on the brand-sponsored boat, a vessel called Mar Mostro, which was inspired by a story of a boat that becomes at one with the oceans. ‘Kreechr takes its inspiration from the tough sailing conditions that Mar Mostro will face during the race, and was crafted extra strong,’ says Puma marketing director, Brett Bellinger.
The PUMA Ocean Racing team is led by Skipper Ken Read, who has chosen ten of the top off-shore sailors from across the globe, including South African born Jono Swain, to compete in this gargantuan race.