In Enschede, the Netherlands, artists and photographers are looking backwards to make instant Polaroid camera film mainstream again. The Impossible Project, with the help of Ilford Photo and Harman Technology, has acquired the original Polaroid production plant and re-released the famous instant film in a format compatible with modern cameras.
The project has provided a platform for The Impossible Collection, a growing archive of instant photography artworks by international photographers and artists. To help resuscitate the medium, they were given test packs of Impossible film to instantly capture the moment.
In all, The Impossible Project plans to produce one million films in its first year, ramping up to 3 million annually, beginning in 2011. Meanwhile, the project next month will open a combined shop and gallery at 425 Broadway in New York City, in part to host exemplary works of the artists who use its film. Along similar lines, it also recently placed a binding offer to purchase the International Polaroid Collection from the Musée de l‘Elysée in Lausanne.