Part of our 12 Pokes of Christmas.
Bare neon bulbs. Simple wooden furniture. And a menu featuring tagliatelle with lobster and truffle oil, smoked reindeer and pickled blackberry, and a panettone bread pudding.
At first bite, pop-up restaurant Deluxe seemed like any other Shoreditch hot spot. But for unsuspecting diners, the bill came with a little surprise: the revelation that every dish had been made with ingredients from budget supermarket Lidl.
It’s all part of the chain’s continuing marketing effort to be seen as the source of quality, good-value food – particularly from its new higher-end Deluxe range. Only Christmas sales will tell if bargain-priced reindeer will float anyone’s boat…