Prepare to have your hearts warmed by some cool, crisp mountain air in this utterly charming spot from Graubünden’s tourism board – Switzerland’s self-styled number one holiday destination.
From a connected billboard in Zurich’s Central Station, the thought of a bearded man shouting at passers-by won’t necessarily sound like the greatest idea ever. But throw in a free train ticket to an impromptu escape in the mountain town of Vrin, and we’re on board.
The yodelling mountain man even goes as far as to speak to these urbanites’ bosses and teachers to secure the time off. Who else is already planning next weekend’s getaway?
Via. PSFK http://bit.ly/1DftBqH