Deliveroo, UK-based online food delivery service, debuts their latest campaign “Eat more Amazing,” with a unique, memorable and edible billboard. The billboard is made up of free burgers to support a secondary message, celebrating the companies 10 millionth budget order. The billboard also gives Deliveroo an avenue to connect with their consumers face-to-face instead of the usual behind the screen relationship.
2,000 free burgers in takeaway boxes read to grab and eat. 2,000 free burgers making up a mosaic of a single giant burger. 2,000 free burgers acting as a physical point of interaction with a digital brand. What’s not to like! As digital spends are ramping up, traditional billboards experience a renaissance as an innovative marketing medium.