Next time you’re quenching your thirst with an ice-cold Stella Artois, spare a thought for those in developing countries who lack one of life’s essentials – clean drinking water. That’s the message from water.org, the non-profit co-founded by Matt Damon, in partnership with brewing giant Anheuser Busch InBev.
Launched at the Sundance Film Festival, the campaign ‘Buy a Lady a Drink’ invites consumers to buy a limited edition Stella Artois chalice through Amazon. More than just a branded souvenir though, the proceeds from every sale are enough to provide clean water for a family for five years. We’ll drink to that.