First, beauty packaging took cues from food labels – now beauty shops are looking to the food aisles for inspiration. The Beauty Emporium in Singapore is located inside a former military barracks and looks like a supermarket.
Inside the 17,000-sq ft space, trolleys are lined up next to grocer-style crates and shelves where you’d expect to find milk and butter are stacked with moisturisers, facial creams and shampoo. Clients can also order custom-blended products or get pampered in one of the treatment rooms.
Founder Cynthia Chua says her concept combined the supermarket with the personality of a cult grocer.