Car advertising can be a little hit and miss. While a panned out shot of a vehicle beaming down the highway may help some people imagine getting behind the wheel, others just want a closer look at the alloys.
That’s why to rev up interest for the new RAV4, Toyota USA and Saatchi & Saatchi LA used data mining to make customised ads.
They pulled data from Facebook to see what people were interested in, and split them into ‘tech-savy’ or ‘adventurer’ archetypes. Then 100,000 different versions of the same ad were then pieced together using 100 interchangeable clips. Now that’s a new level of editing that would drive you round the bend.
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