Our People

Lisa is an award-winning Creative Director with over 20 years experience working in leading global brand design agencies in Singapore, Bangkok, Sydney and London. She leads the creative team to successfully helps brands grow by building effective and engaging brand stories that are globally consistent and regionally relevant. A strategically minded problem solver with a passion for craft and an eye for detail, Lisa drives creative excellence by harnessing the power of insight and design to create meaningful and inspiring creative solutions. Lisa has worked in multiple sectors and markets across SEA, India, China, UK & US. Her multi-disciplinary experience means she has worked with Corporate and FMCG clients such as Citibank, Singtel, Diageo, LVMH, Heineken, Unilever and PepsiCo.

Kyle Whybrow is an Executive Creative Director at Elmwood London.

Kyle has experience working for a diverse range of global brands including corporate, consumer identities and challenger brands. Kyle’s clients include Heineken, Danone, LW Theatres, Fronted, EFG, and Syngenta. He has a strategic-led approach to design, with the belief that beautifully crafted big ideas can move brands forward with a positive cultural impact on society.

Yuhai specializes in guiding brand development with strategic business thinking, leveraging data-driven insights to define growth pathways and build enduring competitive advantages with solid brand cores.

He has led over 30 brand revamp projects for leading companies at global branding consulting firms, serving clients across internet and tech (Tencent, Xiaomi, OPPO), FMCG (Unilever, Yili, Mengniu), healthcare (China National Biotech Group, GSK), and finance institutions (Fubon Bank, CICC Wealth Management). He also brings client-side experience with global brand revamp and management experience.

Polly Hopkins is UK Managing Director and Global Head of Corporate Brand at Elmwood, where she leads the London team and the corporate client offer across the global network.

Polly brings over 20 years’ experience in brand and business transformation, shaped by senior leadership roles across London and New York. She has partnered with blue-chip clients across corporate and consumer categories, including Meta, Sanofi, Nestlé, Verizon and Neom. Her expertise covers the full spectrum of branding—from corporate positioning and architecture through to identity and packaging—and she’s consistently focused on leading work that creates meaningful impact for clients.

Polly is a huge cheerleader for the branding industry, believing it is a vital specialist area with the power to solve complex problems for individuals and create opportunities for businesses.

With over 20 years of business and brand consulting experience, Angeline has a burning passion for achieving business objectives through brand experience. This allows her to serve as a bridge between logical and creative concepts, working with her team to transform brand strategies into touching and relatable brand stories and building a strong foundation for an unforgettable brand experience. Angeline aims to lead her team to establish excellent partnerships with clients and create more brand value for them with the collaborative efforts of the several professional teams within Elmwood. She believes that branding is important in adding value to a business, and great branding can go a long way in driving demand.

Justin Fines is a graphic designer and executive creative director based in New York City since 2004. His work spans branding, motion, and film, and has been recognized with top industry honors from the ADC, One Show, D&AD, Type Directors Club and Cannes. His prints are part of the permanent collection at the V&A Museum in London, and his work has been widely published.

A dedicated student of art and design, Justin’s practice is rooted in exploration and study. He has taught design at Pratt Institute since 2006 and remains deeply invested in pedagogy as a complement to his professional practice.

After early work in motion and film—including as a creative director at BUCK—Justin transitioned into branding, where he has contributed to high-profile projects across the industry. He helped launch Chobani’s “Gimmies” kids’ line, led brand work at Jones Knowles Ritchie including the rebrands of Burger King and the New England Revolution, and most recently helped helm the Adobe rebrand at Mother Design.

Flora has 20 years of in-house and agency experience in branding, communication and PR. She has worked with clients like Tencent, Vivo, VW, PICC, UnionPay, GSK,  etc. from a wide range of industries.

As a branding specialist, she believes that great brands are irreplaceable spiritual symbols by anchoring the potentially influential trend of the most subtle nuances of social culture to solve challenges coming from humanity which creates the power of meaningful differences that drives brand penetration and growth.

Iván is a Spanish-born, London-based, Executive Creative Director. He designs and develops future-ready brands for sustainable growth. Over the past 20 years, Iván has created multi-dimensional brand identities, online to offline design ecosystems, memorable experiences, and compelling communications for some of the world’s most interesting companies. Clients include The National Lottery, Evian, Mars, Ocado, ABInBev BEES, HALEON, Infarm, NIO, ZARA, Intercontinental Hotels Group, Yamaha, Nokia, Deutsche Bank, Siemens, Cunard, and Panasonic. At Elmwood, Iván is responsible for the development and adoption of Generative AI and Creative Technologies across the team. He is a strong believer in the power of branding to solve complex problems for individuals, create opportunities for businesses, and address intricate issues for society. Iván is passionate about new ways of working, multidisciplinary practices, collaboration, and co-creation. Endlessly fascinated by humanity, Iván is fanatical about putting people at the core of the design process. Every day he aspires to create clean, emotive, and user-friendly work for people.

Jason is an award-winning Executive Creative Director with global experience across digital, social, and TV campaigns. A specialist in performance-driven storytelling, he applies evidence-based approaches to creative effectiveness. From Sydney to Los Angeles and now Singapore, he has built and scaled world-class creative teams that help brands win on the small screen, big screen and no screen. A judge for the Webby, Lovies, and The Drum Digital Advertising Awards, Jason won Silver as the 2024 Global Content Person of the Year (International Content Marketing Association). A strategic, high-energy leader—with a slight sneaker obsession—Jason continues to push the boundaries of brand storytelling and creative innovation.