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Charley has worked within the world of design and branding for eight years, building brands with meaning, distinctiveness, and a compelling story brought to life within a whole brand world. Having worked with a range of clients from Severn Trent to LW Theatres, Charley predominantly works with GSK and HRA Pharma on healthcare brands, committed to ensuring that women's health OTC products push brand distinctiveness and design credibility within the market.