Trade stationery supplier Eastpoint wanted to excite teachers with a new brand that would enable great educational experiences, and encourage kids to fall in love with learning.
We discovered that teachers want to make education as exciting as possible (no great surprise). But time, budgets, and curriculums often got in their way.
Learning Unleashed was our distinct point of view, from which the name Propeller was born: reflecting the brand’s mission to drive teachers’ expertise forward. We introduced a vibrant colour palette, fun typography, and crafted a suite of beautifully simple icons so teachers could easily navigate around the brand’s offering.