Thoughts and musings from around the Elmwood studios.
Schools, all talk and no do
The decline of Design & Technology
Dawn of the big start-up
Collaborating for a sustainable future
Celebrating 60 years of advertising in the UK
Sexism in beer advertising is getting embarrassing
Getting under the skin of Latina beauty
Are you looking at me?
Brands now recognise consumers in the street
Courting Chinese consumers
Winning brands are keeping it personal
Real life lies outside London EC1, actually
Soft power techniques
Harnessing the influence of your brand
Where does tradition fit in?
Local and global brands should take note
Hearts, minds and brands
Emotion is the key to brand success