Thoughts and musings from around the Elmwood studios.
Why this should be a mantra for all of us
Fifty shades of pink
Does the world really need another beauty store?
He who hesitates
Time for a little straight talk
The Holy Trinity of branding
How to create and sustain effective brands
The twenty-first century food experience
Sweat the assets
Go big or go home
Six things brands can learn from the Olympic Movement
Breaking the 4th wall for good
Le Maillot Jaune
A quest to the summit of sports branding
Brexit or Bremain
Which brand roars the loudest?
Why design matters