Daily nuggets of inspiration from the good folk
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Standing in the toothpaste aisle at Walgreen’s, Craig Dubitsky got the idea for his latest company, Hello. ‘The whole oral hygiene industry is based on fear and shame,’ he says. ‘It’s as if there’s a war going on inside your mouth – you have to eliminate, destroy, arm yourself with these toxic products.’
With Hello, Dubitsky hopes to bring a Method-style friendliness to the war zone that is oral care. His range is designed to delight, with ‘delicious’ flavours like mojito mint and toothpaste with an icing-applicator tip, while ingredients are 99% natural and alcohol-free. Check out hello-products.com to find out how much mouthwash you need after eating egg-salad-flavoured chips or before heading to group therapy!
Finding a new fragrance is often a daunting task. After hours of sampling, all you’re left with is numbed senses and a pounding head – but now, LA-based start-up Commodity have developed a solution. Their bespoke scent tailoring system enables users to find their ideal fragrance by filling out a set of questions and creating their own personal ‘scent profile’.
Users then spend a week sampling the fragrances that fit their profile – wearing one per day to decide which one suits them best. By enabling customers to order online but try out at home, the service merges online efficiency and the real, physical experience of testing a product. The packaging is a thing of beauty, too – featuring leather sleeves with the name of the fragrance printed on the bottle.
‘Don’t get comfortable’ might be an unusual request from a clothing company, but American Giant have other ideas. (Cheers Elliot). Unhappy with the fact that most of our clothes are made overseas, they’ve created a brand with an old American work ethic – without cutting any corners.
Check out their brand film below:
As an independent artist or designer, selling your goods in bulk can often be a challenge. Etsy, ‘the world’s most vibrant online marketplace’, realised this – and created a new platform where artists and designers can connect with professional buyers to sell larger quantities of their goods, for sale in retail stores. ‘Etsy Wholesale’ is launching in beta soon, with the aim of creating a network where artists, designers and buyers can all benefit from each other’s expertise.
Rovio, the makers of Angry Birds, have built their entertainment brand in a different way from their competitors. Instead of making a film or TV show then looking at licensing for consumer products, the company started with the game (Angry Birds) and are now expanding to consumer products and more traditional media – with the Angry Birds cartoon series launching on smartphones, tablets and connected devices soon.
Rovio’s distribution strategy is unusual as, rather than simply targeting the web or even cable partnerships, the company is using its reach of more than 1.7 billion downloads as a direct way to reach potential viewers. Could the smartphone and tablet become the driving force behind content discovery and delivery? If so, Rovio’s strategy of creating its own distribution system within its apps could be a stroke of genius.