Daily nuggets of inspiration from the good folk
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Is the launch campaign for cereal brand Weetabix’s new breakfast biscuit, On The Go. British shoppers at Boots stores can claim a free sample simply by showing a photo of the product on their smartphones at checkout.
The hope is that people will snap away at the #TakeTheBiscuit TV advert and present their pics in a novel new Pay-By-Picture scheme. If you want to get involved, or simply feel a bit peckish, head to one of the 700 participating Boots stores across the UK.
Having an item shipped across the world often feels like risky business. So, to try and provide some peace of mind, Cambridge Consultants have developed DropTag. (Nice one, Tim). Consisting of just a small sensor and an app, DropTag monitors your package’s condition en route – alerting you if it’s dropped, shaken or otherwise mishandled.
The system is simple, doesn’t use much energy, and doesn’t cost much either – the ideal way to keep an eye on your items, even if they’re thousands of miles away.
Say hello to the ‘Hello Lamp Post!’ project, currently hitting the streets of Bristol. The project uses existing codes on public objects to make them more interactive and drive tourism to the city.
The project uses the fact that objects such as lamp posts, bollards, post boxes and bus stops are already marked with unique codes. Players can text the code to a special phone number in order to ‘start a conversation’ with it – and the messages use artificial intelligence technology to simulate human speech, whilst also revealing stories about the city. The project’s organisers hope the concept will make the public space more interactive and friendly, and attract new visitors too.
The BLOC hotel philosophy seems to good to be true. By carefully sourcing furniture, bedding and other essential items from around the world, the hotel is able to offer the very best in design and facilities at an affordable price. And by the best facilities, they mean everything from a sophisticated climate control system developed by the Scandinavian Sleep Institute to Italian-tiled wet rooms with powerful drench showers and Egyptian cotton sheets. Bliss.
The clever people at Amazon UK have recruited 5,000 corner shops to act as pickup depots for their customers.
The Amazon shipments will be delivered to convenient shops with late opening hours, where customers can return items too. The shops have chosen to participate in the hope that customers will buy some groceries when they pick up their shipments – which means that everyone can reap the benefits.