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Dogtag Travel Insurance was set up to fill a gap in the market for people who want cover for the Sports Activities they take part in whilst abroad. They have come up with a unique way of proving you are covered for medical treatment abroad: a surgical steel Dogtag to wear at all times when you’re travelling. (Tx Dawn, be careful on those slopes!)
Your stainless steel Dogtag is laser engraved with your name, personal tag number and the Dogtag emergency phone number and web address. By accessing your Medical Information Page, a medic or other privileged person can view a read-only page with details about the currency of your insurance cover. They can also view any relevant medical information you choose to make available.
Back in the golden age of flying, you paid your fare and then got on and enjoyed the service. Nowadays you can be charged extra for basics like having luggage, switching seats and wanting a cuppa, never mind a cheese sarnie. It starts to feel as if getting on a plane means being taken for a ride in more ways than one. As airfare extras multiply, the pain points of flying are reaching a tipping point that is no longer about the peanuts, but basic principles like simplicity, flexibility, logic and reward.
People are looking for a common sense approach to pricing. In a recent 72-hour promotion, Southwest Airlines brought back fares from the short-shorts and go-go boots days. Crucially, they were based on mileage rather than airline margin. Here’s hoping others follow suit.
Travellers looking for a good map or guide must first navigate through an overwhelming array of impersonal alternatives. But new Swiss start-up, A la Carte Maps, takes a more handcrafted, artistic approach. A guidebook, tourist map and original artwork in one, they give you information the way a local friend might, using hand-drawn maps and friendly language.
Currently available for Barcelona, Munich, Zurich, Shangai, Tokyo and Washington DC, the maps present each city’s best-kept insider tips on a beautiful, 70x42cm, hand-drawn map. The accompanying welcome letter gives key information such as where to exchange money and what to do on a rainy day, while access to a comprehensive city database lets you create a customised itinerary. In addition to these ‘My City à la Carte’ maps, seasoned travellers can also use their own notes and artwork to create a more personalised map.
Both types of map are ad-free and matt-laminated, and cost €8.90. Even better, A la Carte donates 10% of the profits from each map to a social project in the city it represents.
To celebrate their 25th anniversary, Virgin Atlantic is giving something back to loyal customers –with vTravelled.com. This ‘travel community’ website is where seasoned travellers can share their experiences across the world. Where better to learn about the best sights, restaurants and hotels? (Many thanks to Jonny for this one.)
If you’d like to know more, visit www.vtravelled.com
How can your brand play to its strengths and remain true to itself instead of giving in to all the doom and gloom that’s around?
Think like Harley-Davidson which offers a contrary point of view with its ‘We don’t do fear’ campaign!
Some might say this irresponsible, but others say it’s brilliant to seize on the moment and offer a ‘screw it’ counter point that’s so true to the brand and its readership.
It’s brave and gutsy, just like the brand.
Ref. Infux Insights