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The Swedish store Athlens has decided to break from the status quo and start using mannequins that actually represent normal women. Size 14 is what can be called normal, with most females falling somewhere between a size 12 and 16.
The buzz around this particular photo, which ‘went large’ on Facebook, shows the issue is something people have been feeling unhappy about and want to see changed. Further proof comes from UK chain store Debenhams, now trialling size 16 models in some of their stores. If enough big names support the movement, there could come a day when shopping is no longer guilt-ridden, but a chance to feel good about yourself and how your purchases will make you look.
Via. http://www.psfk.com/2013/03/plus-size-mannequins-sweden.html
BeautyFashionHealthyRetailSweden
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IKEA’s real estate branch Inter Hospitality and Marriott International Inc have partnered to create and launch a brand new economy-class hotel brand called MOXY.
Surprisingly, the hotels won’t be stocked with IKEA furniture – but the company has developed a number of innovative construction techniques to keep costs down. Created for the ‘next generation traveller’, the hotels will be popping up in or around office parks, airports and train stations, many of them featuring a neutral ‘eco-style’ theme.
Credit crunchHotelsLeisureSavvy shopperSwedenTravel
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Considering Brick Lane’s reputation as a go-to food and drink destination, what better place to open an unusual pop-up bar? Swedish cider brand Rekorderlig whisks people away from the urban jungle outside and into a calm Scandinavian Winter Forest, from its 12-day space at the Truman Brewery. (Cheers, Jamie C)
Surrounded by pine and birch trees taken from a private estate, guests can enjoy cocktails such as Svensk Mojito (Swedish Mojito) and Warm Äppelpaj (Hot Apple Pie). Food comes from Scandinavian chefs ‘Norse by Norsewest’ of Disappearing Dining Club fame – with Swedish classics such as herring and meatballs conjuring thoughts of long northern nights.
Via. http://www.coolhunting.com/food-drink/rekorderlig-winter-forest.php
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Nifty idea from the Bread & Boxers guys. In a cool hotel room in Stockholm: designer jocks, socks and stockings for travellers in need of a fresh change! (Thanks to Harl for sharing the intimacies of your holiday bedroom!)
Bread & Boxers sells underwear that’s fun to wear and fun to buy. The company’s packaging is sold in a paper bag, similar to those used to package baguettes.
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IKEA recently launched the 62nd version of their annual catalogue – an interactive edition, which allows consumers to access additional content through their smartphones and tablets.
The system is really accessible – you simply download the IKEA app, select the scanning feature then scan the smartphone symbol. You’re then linked to a film, photo gallery or other extra content, allowing you to make an informed decision about your furniture before you head to the store for your meatballs.
Via. http://www.psfk.com/2012/07/ikea-interactive-catalog-2.html
DigitalHomeLifestyleMobileRetailSweden
