Daily nuggets of inspiration from the good folk
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East London eatery Dishoom has created a campaign that enables people to share their café stories. (Nice one Jamie). It’s inspired by Mumbai’s Iranian cafés, where everyone from businessmen to students to old timers meet up to share food and conversation. So, Dishoom has made 80 plates featuring personal memories and tales from these melting pots of café culture.
Each typographic design echoes the story being told, making it aesthetically pleasing and heart-warming. Dishoom customers can also submit their own stories online, for the best to be fired onto more plates, ensuring that the storytelling continues.
It’s a great example of a brand turning towards the hand-written and the personal, as people increasingly crave authentic human experiences in this digital age.
Visit Lucky Days café in York and, if you throw a six on their giant dice, you get your meal for just £1. (Smart Tim). It might sound too good to be true, but there’s no catch – and the café is already tempting hungry diners with good food for a fraction of the menu price. If you’re feeling lucky (and hungry) then why not pay them a visit.
As part of the ‘I’m Amazing’ advertising campaign, children in Hong Kong were invited to submit designs for the McDonald’s restaurant of their dreams. The chosen designs were then adapted for a real restaurant.
According to the campaign, imagining an ideal McDonald’s is a rare chance for kids to express their creativity. In 10 days, ‘I’m Amazing’ received about 760 designs, and 20 were eventually selected and produced for the restaurant.
The latest generation of digital natives, Generation I, now expect brands to engage them in creating products and experiences – making the end user ever more involved in the final product.
Imagine your ultimate burger. A succulent, handcrafted patty? Yes! Lovingly topped with all the extras? Of course! But wait. Now, thanks to San Francisco-based Momentum Machines, you can enjoy a burger created by robots – in the world’s first ‘no chefs’ restaurant.
With single-item menus, no cooks and almost no wait times, Momentum Machines’ proposed restaurant is ruthlessly efficient. At just 24 square foot, their miraculous machine can push out 360 burgers an hour and is set to ‘revolutionise’ the fast food industry. Smart or sinister? You decide.
It’s an old joke – if you can’t pay your dinner bill, you’ll end up in the kitchen washing dishes.
But no one really does that, right? Wrong.
Brazilian cleaning products company ‘Scotch-Brite’ was struggling to connect with younger consumers. They weren’t interested in trialling their sponges in stores, so Scotch-Brite decided on a different approach – inviting them to a restaurant, where they could enjoy a free meal in exchange for washing up afterwards.
Diners walked away with a free meal and a memorable experience with the brand, and Scotch-Brite introduced their sponges to a new audience – making this campaign a squeaky-clean success.