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Cambodian telecoms provider, qb, is taking wifi to the streets with a fleet of 15 tuk-tuks.
Launched in Phnom Penh last year, the tuk-tuks provide free internet access to anyone in the immediate area, and serve as a showroom for the company’s products and services, which can be purchased on the spot. More tuks tuks will be rolled out to other Cambodian cities like Siem Reap, Sihanoukville and Batambong.
If the Daily Poke was setting up its voicemail, you might well expect it to go a little like this: ‘Hello. The Pokemeister’s not available right now so please leave a message.’
But hang on a second. We’ve heard (from Dawn) that the star of the ‘The man your man could smell like’ ad is available, for free, to feature in your very own mobile message, care of the Old Spice Voicemail Generator.
With a click of a few buttons, you can be the proud owner of a voicemail spoken by the man himself. Ladies might be unable to answer the phone because they’re ‘enjoying a lobster dinner I prepared just for her while carrying her on my back safely through piranha infested waters’, while gents are otherwise engaged ‘building an orphanage with their bare hands while playing a sweet, sweet lullaby for those children with two mallets against their abs xylophone’.
So outsource your voicemail to the smoothest of the smooth, the Old Spice Man, at http://oldspicevoicemail.com/
Food52 is a website ‘where kitchens meet’, and it’s come up with fab idea of using barcodes to connect you with their recipes database. With the ‘stickybits’ app, you can browse the recipes wherever you happen to be. The site has linked hundreds of their community’s recipes to the bar codes on ingredients across the country.
The app will now allow you to scan Domino’s light brown sugar and pull up a recipe for Double Chocolate Espresso Cookies, or for Blueberry Almond Breakfast Polenta using Organic Valley Sour Cream. Food52 is also encouraging users to attach their own recipes.
This is one more example of how actual products (or their barcode) can serve as a media channel, linking directly to related content and helping build their brands and expand their services.
Today, all the world’s a game, and people are eager to play. Mobile app EpicWin has even created a game where players can turn their dull to-do list into a role-playing game. Users set up a list of tasks they need to tackle – do the dishes, walk the dog, etc. – and when they’ve completed them, they receive virtual rewards and level-up opportunities for their EpicWin avatar (no cheating, of course).
Players can even win exotic digital keepsakes such as the ‘horn of raving’ if they log enough EpicWin activity, and of course tout their triumphs by displaying their virtual goods on Twitter and Facebook.
Xers and Millennials who’ve grown up on videogames are comfortable with game-like applications that serve a higher real-world purpose, and EpicWin is proof that people welcome tools that help them take care of business while simultaneously serving up a side of gaming fun.
Cell phones changed everything in emerging markets. Isolated communities got a taste of access and upward mobility they’d never known before. Entire economies shifted as people were able to leapfrog roadblocks to communication. Now mobile technology is promising to transform healthcare in the same way. Project Masiluleke (which means ‘give wise counsel’ and ‘lend a helping hand’ in Zulu) is a breakthrough cross-sector collaboration that employs mobile technology as a high-impact, low-cost tool in the fight against HIV/AIDS and TB, as well as an introduction of an HIV self-test in South Africa.
The solution uses mobile technology in three crucial ways: 1) to encourage usage of low-cost diagnostic tools; 2) to walk patients through the testing process; and 3) to guide them into care should they need it, and encourage healthy preventative behaviors even if they don’t.
Project Masiluleke will offer an innovative distribution model that combines existing, low-cost diagnostic technologies such as saliva and blood tests with mobile support services in a region where mobile adoption rates are approaching 90%. And, crucially, this new solution will provide a level of privacy and anonymity essential to encouraging participation among men who typically elude the system.