Daily nuggets of inspiration from the good folk
at Elmwood.
Want these delivered to your inbox?
Poke us back.
Uruguay’s president José Mujica is known for his austere lifestyle. He donates 90% of his salary to charity, drives a 1987 Volkswagen Beetle and lives on a farm on the outskirts of Montevideo. Inspired, Uruguayan visual artist Martin Sastre has proposed the idea of distilling Mujica’s earthiness into a fragrance using flowers found in the president’s garden. The perfume’s first sample is called U For Uruguay and comes in a purple pyramid-shaped bottle.
Via. http://monocle.com/magazine/issues/60/business-briefing/
AusterityFragranceGovernmentLuxuryUruguay
+ Add comment – add yours
Fashion is one of the most important drivers for sharing on the web. When Topshop debuted their spring/summer 2013 collection earlier this week at London Fashion Week, Facebook fans were able to customise the catwalk as they viewed the event.
The Topshop Unique Show livestream had a ‘shoot the show’ button which enabled viewers to change the colours of shirts/accessories, pull information on the models’ make-up, download music from the show and curate their favourite looks to share with their friends. Users were also able to pre-order the collection three months ahead of release.
Wisely, Topshop intend to use the social data generated to recommend the right products to their customers. You can watch a video about the show here:
Via. http://www.psfk.com/2012/09/topshop-customize-catwalk-looks.html
FashionLondonLuxuryPersonalisationRetailSocial media
+ Add comment – add yours
Four celebrities with a shared love for books – Geza Schoen, Gerhard Steidl, Wallpaper* magazine and Karl Lagerfeld – have created a new fragrance which smells like paper. According to the creators, “the smell of a freshly printed book is the best smell in the world.”
The idea for the perfume, named Paper Passion, came when Karl Lagerfeld alerted Gerhard Steidl to the importance of a book’s smell. Hidden inside the pages of a book, Paper Passion is accompanied by commentary from its famous creators.
Speaking about the fragrance, Steidl says: “Paper passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.”
Via. http://www.huhmagazine.co.uk/view_article.php?id=3887&s=culture&t=news
Co-creationFragranceLuxuryPrint
+ Add comment – add yours
H&M’s luxury label chain will be launched in 2013 under the name ‘& Other Stories’ (Tx Amy). The independent new chain of stores will complement the group’s other offerings.
The brand has dabbled in the luxury market before, teaming up with labels including Lanvin, Versace and Marni, as well as launching its sustainable red carpet range, the Exclusive Glamour Conscious Collection.
Could this be the beginning of more retailers launching their own brands?
Via. http://www.vogue.co.uk/news/2012/03/27/hm-to-launch-own-luxury-label
+ Add comment – add yours
For six weeks leading up to Easter, central London is hosting The Fabergé Big Egg Hunt. Over 200 fibreglass eggs, designed by famous artists including musician M.I.A. and architect, Zaha Hadid, will be hidden in nooks and crannies around the city. Organisers hope to raise £2million for Action for Children, which provides support for vulnerable young people, and Elephant Family, which works to save endangered Asian Elephants.
Sotheby’s will auction off thirty of the eggs at a ticketed event on March 20, while the rest are up for bid in an online auction until April 9. On Easter weekend, the eggs will be reunited in a ‘secret location’ for a celebratory viewing called ‘The Grand Eggstravaganza’ before nestling into their new homes.
CharityEasterEventFashionLuxury
