Daily nuggets of inspiration from the good folk
at Elmwood.
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The lights are on and hundreds of commuters are home. To show-off its new home décor range, Target built a life-size dollhouse in Grand Central Station.
People were free to explore the rooms, patio and lawn to their heart’s content. Staff were on hand to provide ‘guest interactions’, like makeovers in the bathroom. And there was also a photo station, where people could take snaps of themselves to be displayed in frames around the house.
But it wasn’t all for fun. The 1,600 square-foot installation was kitted out with over 4,000 products from the new collection, which people were encouraged to try (and buy).
A whole new meaning to the phrase home shopping.
Via. http://www.psfk.com/2013/05/target-dollhouse-grand-central-nyc.html
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Clever IKEA Australia. This month they produced this amusing advert, offering a free crib for babies born nice months from Valentine’s Day. Wonder how many newly expectant parents will take them up on the offer! (tx Amy)
Via. http://www.adweek.com/adfreak/ikea-wins-valentines-day-offer-free-crib-nine-months-now-147282
AustraliaBabyEventHomeRetailValentines
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IKEA recently unveiled a floating night market on Regent’s Canal in North London, featuring boats with colour-themed products from their new seasonal collection. For one day only, visitors were able to take an exclusive look at the new range, whilst experiencing the sights and sounds of an authentic floating night market.
Hundreds of stylish and vibrant products were showcased, inspired by a blend of global influences. Visitors were invited to enjoy a scenic boat trip on the canal at dusk as they browsed the floating market punts. You can check out a video of the event below:
Via. http://www.psfk.com/2012/09/ikea-floating-market-london.html
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IKEA recently launched the 62nd version of their annual catalogue – an interactive edition, which allows consumers to access additional content through their smartphones and tablets.
The system is really accessible – you simply download the IKEA app, select the scanning feature then scan the smartphone symbol. You’re then linked to a film, photo gallery or other extra content, allowing you to make an informed decision about your furniture before you head to the store for your meatballs.
Via. http://www.psfk.com/2012/07/ikea-interactive-catalog-2.html
DigitalHomeLifestyleMobileRetailSweden
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In the wake of disaster, Japanese society has a new focus on being prepared for emergencies. Muji has tapped into this with their latest campaign, Itsumo, Moshimo (Whenever, Whatever), featuring a number of emergency situation kits.
The kits take both form and function into account – for example, one kit has a clear plastic briefcase that looks nice on desks, and comes in handy should an emergency happen while at work. The kits include staples like food, batteries and bandages, as well as compressed t-shirts.
Via. http://www.japantrends.com/mujis-emergency-kits-focus-on-design-and-function/
