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You’ve been ‘good’ all week. Soups, salads and only one sneaky chocolate. Now it’s the weekend and you’re off on a road trip. When hunger hits, you don’t have many options apart from refuelling on filthy burgers and fried chicken. But, my friends, it doesn’t have to be that way (much as we may like the excuse to indulge on the road).
Food Tripping is the app for those seeking proper sustenance when traversing the States. Ford has teamed up with Shft to combine the latter’s nationwide, health foodie-approved restaurants, farmers’ markets and juice bars in an app that uses GPS to track your location and point you towards your nearest low-cal pinto bean burrito. So now you can eat up the miles without piling on the empty calories.
Via. http://www.coolhunting.com/food-drink/food-tripping.php
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The Swedish store Athlens has decided to break from the status quo and start using mannequins that actually represent normal women. Size 14 is what can be called normal, with most females falling somewhere between a size 12 and 16.
The buzz around this particular photo, which ‘went large’ on Facebook, shows the issue is something people have been feeling unhappy about and want to see changed. Further proof comes from UK chain store Debenhams, now trialling size 16 models in some of their stores. If enough big names support the movement, there could come a day when shopping is no longer guilt-ridden, but a chance to feel good about yourself and how your purchases will make you look.
Via. http://www.psfk.com/2013/03/plus-size-mannequins-sweden.html
BeautyFashionHealthyRetailSweden
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How do you encourage kids to ditch unhealthy fizzy drinks and drink more water? Rose Cameron asked herself this question and ‘Wat-aah!’ was born.
After chatting to her kids about their drink preferences, Cameron realised that bottled water just wasn’t cool. Together, Cameron and her kids developed the brand – including the name, neon colour scheme and iconic ‘yelling boy’ icon. Today, their company’s giving Coke and Pepsi a run for their money.
When Cameron began selling her brand in 2008, she was walking door-to-door in her TriBeCa neighbourhood, selling to delis. Now ‘Wat-aah!’ is available nationwide in grocery stores such as Whole Foods and Shaws, as well as being sold in schools. One small step for Cameron, one significant leap towards ending childhood obesity.
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Which snacks do you grab when you’re on the go? A banana, maybe? Some crisps? How about puréed fruit or vegetables?
Currently, baby food brands including Happy Family, Buddy Fruits and GoGo squeeZ are experimenting with larger portion sizes in more sophisticated flavours – from cranberry and açaí to sweet potato. These grab-and-go packs are designed for scoffing before the gym, in the car or at your desk – making them perfect for busy office workers and parents.
With pouches overtaking pots and jars in the babyfood market, it seems that parents are responding positively to the fresh cues from squeezable packs. But will consumers do the same?
Via. http://www.brandchannel.com/home/post/2013/02/15/Squeezable-Food-Brands-Adults-021513.aspx
Food & drinkHealthyMobilitySnacksWell-being
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If you’re worried about looking a little porky after your Christmas binge then stress no longer – we have a solution. These Japanese beauty gadgets promise to tone your face and give you a nicer profile – whilst providing your family and friends with endless amusement in the process.
