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McDonald is launching its latest ‘localised’ product – the McCamembert! (Thanks, Tim)
This isn’t the first time McDonalds have introduced local favourites. The Middle East enjoyed the McArabia, Japan experienced the Mega Teriyaki and Thailand chomped their way through Jasmine Rice Patties. McDonalds is set to open its first vegetarian-only restaurant this year in India, and elsewhere the restaurant doesn’t serve beef and pork out of respect for their Hindu and Muslim customers. Hopefully the Elmwood Leeds studio can look forward to the McYorkshirePudding arriving soon!
Via. http://www.psfk.com/2013/02/mcdonalds-big-mac-france.html
Fast foodFranceIndiaLocalMiddle East
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Taking the digital ‘cloud’ analogy quite literally, Air France have recently released a new app that allows users to unlock musical tracks hidden in the sky. The app, Music in the Sky, uses geo-location technology to reveal invisible songs for download when users point their phone in the air.
Created by BETC Music, the app allows users to download current tracks and previously unreleased material. With Air France already offering bespoke music playlists on their flights, this is an interesting development that’s already engaging customers back on the ground.
AirlinesAppCo-creationFranceMusicPersonalisationReward
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Veuve Clicquot has released a limited edition of its famous Brut Yellow Label in a bright-coloured sardine tin. The sardine reference has a long history of association with the champagne label.
The premium bubbly beverage gained popularity when Barbe Nicole Ponsardin, François Clicquot’s widow, took over the champagne house. Ponsardin’s father liked the humorous association of his name and the fish so much that he included a leaping sardine over a bridge (“pont” in French) as his family coat-of-arms. The canned Ponsardin champagne is a unique and fun way to play homage to the family origins of Veuve Clicquot.
Via. http://www.psfk.com/2012/07/veuve-clicquot-sardine-can-packaging.html
DrinkFranceLimited editionPackagingStorytelling
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Introducing the Naturalis toolkit: a home micro-factory that bridges the gap between the cosmetics industry and DIY products.
Created for Rowenta by French industrial designers Eliumstudio, Naturalis uses helical emulsion technology (a process widely used in the cosmetics industry) to enable consumers to agitate ingredients at high speed to create cleansers, moisturisers and skin-nourishing lotions.
This is another step towards a more transparent beauty industry, as it lets consumers take control of the products they’re using. It also helps consumers to become experts, as they develop a better understanding of products and the processes used to create them.
Via. https://www.lsnglobal.com/insight/retail/view/5944
DIYFranceHealth & BeautyPersonalisationProfessionalTransparency
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In France, Adidas were struggling to reach young guys. So, knowing their love for action-packed movies, they created a campaign that made them stars of their very own ‘Mission Impossible’ adventure.
During the ‘Ready To Run’ campaign, anyone trying on a Climacool running shoe was snatched, bundled into a van and asked to complete a mission. If they accepted, they were given a pair of Climacool running shoes and dropped on the middle of the street.
Tasks included anything from delivering pizzas to a man in a helicopter and sneaking into hotels to skydiving. If successful, ‘contestants’ were rewarded by the chance to meet French Adidas celebrities.
The result – 500% jump in Climacools tried on during the campaign, as young people were eager to become the heroes of their own incredible mission.
Via. http://www.psfk.com/2012/06/adidas-warns-fans-you-may-be-kidnapped-when-trying-on-that-running-shoe.html
