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Finding a new fragrance is often a daunting task. After hours of sampling, all you’re left with is numbed senses and a pounding head – but now, LA-based start-up Commodity have developed a solution. Their bespoke scent tailoring system enables users to find their ideal fragrance by filling out a set of questions and creating their own personal ‘scent profile’.
Users then spend a week sampling the fragrances that fit their profile – wearing one per day to decide which one suits them best. By enabling customers to order online but try out at home, the service merges online efficiency and the real, physical experience of testing a product. The packaging is a thing of beauty, too – featuring leather sleeves with the name of the fragrance printed on the bottle.
FragranceLos AngelesOn/OfflinePersonalisationUSA
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Uruguay’s president José Mujica is known for his austere lifestyle. He donates 90% of his salary to charity, drives a 1987 Volkswagen Beetle and lives on a farm on the outskirts of Montevideo. Inspired, Uruguayan visual artist Martin Sastre has proposed the idea of distilling Mujica’s earthiness into a fragrance using flowers found in the president’s garden. The perfume’s first sample is called U For Uruguay and comes in a purple pyramid-shaped bottle.
Via. http://monocle.com/magazine/issues/60/business-briefing/
AusterityFragranceGovernmentLuxuryUruguay
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The ‘craft and graft’ trend is everywhere nowadays, from trendy shops to artisan beer and hipster hiking boots. And now, finally, it’s reached perfume.
The video for new scent Campfire Cologne sums up its ethos: http://vimeo.com/47002031
It begins with a bearded guy who hikes into the wilderness, lights a campfire, deeply inhales and is one with nature – the epitome of manliness. Just when you think that he couldn’t be manlier if he tried, the same guy wakes up from his daydream and finds himself in a dull open-plan office, wearing a headset and staring at a pile of burnt sticks. What evoked this daydream is, of course, Campfire Cologne, a perfume that releases its smoky scent not by spray, but by simply lighting a match.
Created by Antler & Co, the beardy men’s perfume promises to be the ‘true scent of your best summer ever’ and ‘a nostalgic ode to the unending days of youth’. Mmm, tempting!
Via. http://prote.in/feed/2012/10/campfire-cologne
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Four celebrities with a shared love for books – Geza Schoen, Gerhard Steidl, Wallpaper* magazine and Karl Lagerfeld – have created a new fragrance which smells like paper. According to the creators, “the smell of a freshly printed book is the best smell in the world.”
The idea for the perfume, named Paper Passion, came when Karl Lagerfeld alerted Gerhard Steidl to the importance of a book’s smell. Hidden inside the pages of a book, Paper Passion is accompanied by commentary from its famous creators.
Speaking about the fragrance, Steidl says: “Paper passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.”
Via. http://www.huhmagazine.co.uk/view_article.php?id=3887&s=culture&t=news
Co-creationFragranceLuxuryPrint
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Made of essential oils with anti-bacterial properties, Post-Poo Drops are the second collaboration from Aesop and French brand A.P.C.
A few Post-Poo Drops in the toilet after flushing neutralises odours with the crisp scent of citrus peel and flowers. Its straightforward and sophisticated packaging reassures shy shoppers that anyone who eats, drinks and digests on a daily basis could use a product like this.
Via. http://www.broadsheet.com.au/melbourne/arts-and-entertainment/article/aesop-and-pcs-post-poo-drops
Co-creationFashionFragranceHousehold
