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Today, trainers. Tomorrow, track.
Nike’s Reuse-A-Shoe programme takes old athletic shoes and turns them into Nike Grind, a high-quality sports surface used in courts, turf fields and tracks.
It’s all part of their vision to make ‘closed-loop’ products – things that use the fewest materials possible and can be taken apart and recycled into something new.
Since 1990, Reuse-A-Shoe has transformed 28 million pairs of shoes and 36,000 tons of scrap material into Nike Grind, which is used in 450,000 locations around the world. Time to dig your old trainers out from under the bed and give them a new lease of life.
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Done spritzing on your deodorant? Now spray on your t-shirt and trousers. Spanish fashion designer Manel Torres has invented the world’s first clothes-spray, which forms a durable, elastic material when it hits the skin.
Made from tiny cotton fibres suspended in plastic, the spray creates clothes that can be removed easily, then – unbelievably – washed and worn again. When you’ve had enough of your new t-shirt, you can even dissolve the material and respray it to suit your next outfit.
It’s not hard to see how it could revolutionise the world of fashion (at least your clothes would always be a perfect fit). But Torres also has plans to branch into the medical industry, creating instant, ready-sterilised bandages that stay in place without a safety pin in sight.
Via. http://www.designrulz.com/design/2013/05/the-new-fashion-concept-spray-on-clothing-by-manel-torres/
FashionPersonalisationSpainTechnology
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Pinterest is changing. Soon you’ll be able to use specific pins for food, retail products and movies. Then you’ll be able to click through and actually buy what you’ve been drooling over, rather than just dreaming about it.
However, the new format will only work when you pin things from their approved partner sites, such as eBay, Etsy or Urban Outfitters. But it’s a big list of big-hitters, and their enthusiasm to get onboard suggests Pinterest could soon attract big brand marketing budgets, just like fellow cyber-giants, Facebook and Twitter.
Via. http://gigaom.com/2013/05/19/pinterest-takes-a-first-step-toward-working-with-big-brands/
EntertainmentFashionFoodMarketingRetailSocial mediaTechnology
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The Swedish store Athlens has decided to break from the status quo and start using mannequins that actually represent normal women. Size 14 is what can be called normal, with most females falling somewhere between a size 12 and 16.
The buzz around this particular photo, which ‘went large’ on Facebook, shows the issue is something people have been feeling unhappy about and want to see changed. Further proof comes from UK chain store Debenhams, now trialling size 16 models in some of their stores. If enough big names support the movement, there could come a day when shopping is no longer guilt-ridden, but a chance to feel good about yourself and how your purchases will make you look.
Via. http://www.psfk.com/2013/03/plus-size-mannequins-sweden.html
BeautyFashionHealthyRetailSweden
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‘Don’t get comfortable’ might be an unusual request from a clothing company, but American Giant have other ideas. (Cheers Elliot). Unhappy with the fact that most of our clothes are made overseas, they’ve created a brand with an old American work ethic – without cutting any corners.
Check out their brand film below:
Via. http://www.american-giant.com/brand-film-dont-get-comfortable
AuthenticityFashionLocalManufacturingSportUSA
