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Every year, on 9th April, Ben & Jerry’s celebrates the opening of their first business by giving away free ice-cream for the whole day. To celebrate in the Netherlands this year, the brand asked people to vote for their local heroes via a social media campaign.
Fans were asked, “Who deserves a Free Cone Day?” and answered by logging onto the Facebook app and pinpointing their local heroes on a map. These virtual pins then became real-life pins to be “potential Free Cone Day locations’ and reminders for people to vote.
In each of the Netherlands’ 12 regions, three local heroes were chosen based on their good works and popularity. Including a woman who, for the last 30 years, wakes up every three hours to feed neglected and abandoned kittens. Probably not on ice-cream though…
Via. http://www.psfk.com/2013/04/ben-jerrys-local-heroes.html
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Clever IKEA Australia. This month they produced this amusing advert, offering a free crib for babies born nice months from Valentine’s Day. Wonder how many newly expectant parents will take them up on the offer! (tx Amy)
Via. http://www.adweek.com/adfreak/ikea-wins-valentines-day-offer-free-crib-nine-months-now-147282
AustraliaBabyEventHomeRetailValentines
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We’ve all experienced the misery of camping or festival toilets. The smell, the mud, the lack of toilet paper…horrible. Luckily for the people of Argentina, the organisers of ‘Personal Fest’ music festival have taken a stand – transforming this neglected area into a significantly more enjoyable experience.
The festival’s organisers tried various techniques to pimp their porta-potties, including painting them bright colours and ‘hacking’ them so they played a different sound or lit up when occupied. The result was a much more enjoyable and interactive experience – not something you’d expect from festival toilets!
Watch the porta-potties in action here:
EventHackedHealthMusicToilets Argentina
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No, they haven’t got the copy wrong. This week in Amsterdam, Kit Kat are offering free No Wifi Zones in Amsterdam – echoing their ‘Have a break…’ campaign message. Customers in the designated zones are unable to use WiFi as the signal is blocked within a five-metre radius, with the aim of encouraging real conversations and a less stressful, work-free environment.
From mobiles to tablets, being connected has become the norm – especially in high-tech urban environments. While convenient, the ‘always-on’ life can be stressful, leaving some users addicted to their gadgets. Offering an escape from the digital world is a clever way to connect with busy people – especially those with a fondness for Kit Kats.
Via. https://www.iconoculture.com/smart/public/view.aspx?contentid=366087
AmsterdamAnxietyConfectioneryConnectivityEventSublimity
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Interesting NPD ideas from Cadbury on their Facebook Timeline! (Tasty, Jamie)
BeautyEasterEnglandEventHealth and wellbeing
